Providing services in the world of modern business without a positive reputation is utopia by definition. The opinions and recommendations of other people directly affect the activities of companies. Given that business is now moving into a global network, the process of building a reputation on the Internet is gaining unprecedented relevance and ignoring it can lead to business decline.
The Internet has fundamentally changed the way organizations and businesses are managed, but it has also changed. Now all processes and solutions revolve around information technology, social networks, mobile devices and the “Internet of things”. And all this poses new challenges for PR specialists, negotiators and press services. A leader in almost any field is forced to deal with the opportunities and difficulties of the digital era.
The Internet has fundamentally changed the way organizations and businesses are managed, but it has also changed. Now all processes and solutions revolve around information technology, social networks, mobile devices and the “Internet of things”. And all this poses new challenges for PR specialists, negotiators and press services. A leader in almost any field is forced to deal with the opportunities and difficulties of the digital era.
