Public-relations companies or agencies help clients develop and execute their strategic communication . Also, a pr agency will be the first professional services company a startup hires early stage and choosing the right agency is very important. There are mainly two reasons why startup advantages from hiring a PR agency rather than managing it in house.
- PR is a highly specialised field and most often don't have a background in creative writings, media relations and issuing PRs. Any start-up company that decides to assume the pr role on their own will more likely end up spending more time the PR Agency would and get poorer results.
- PR companies have established the relationship with major influencers. The right PR agency will have contacts in different circles than most of a pr agency is to influence the market place. This is because it is their job to know the media and the people who have the power to influence.
Companies no matter what is the size or shape stand to gain from positive media coverage and publicity. Pr is a great way to take's message into the space of news instead of advertising. This inherently brings more credibility, authority and readership. Particularly, in today's world where every service or product competes in a very crowded place. PR is an excellent branding to that helps start up businesses differentiate and stand out in the market. Besides, it also helps in establishing a persona for a brand and making an emotional connect with targeted customers.
Why startups go for a pr agency?
Startup businesses have a latent need to prove credibility and having a great product or service is not enough to distinguish a business from it core competitors and advertising alone can not command the attention and loyalty of customers.
In addition to this, PR is a key part of marketing and has the ability to evaluate a brand through its power to influence customer brand perception. According to some marketing experts, the 22 immutable laws of branding says that publicity is more powerful than advertising as what others say about your brand is so much more powerful than advertising. Also, publicity and communication are very important, and the people who manage such communication are equally vital too. Making sure that media channel needs dedicated efforts and if you are looking to grow than you must think about investing in PR so as to maximize reach. Press release is a specialized function and hiring a popular and experienced PR agency with complements your business is the best way to leverage the advantages of PR.
When you are choosing a pr agency for start-up, ensure to interview the team that would be working with you or with your team not just to heir business development executive.
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