PR agency concept structure and functions in India

Having a good reputation and credibility in public is vital parameter for the growth of any business organization. Trust and confidence in the minds of public for your business is best aspect for its success and growth. A seamless spread of information between the individual or an organization and the public is important for establishing good and robust image of the company. 

 

This information spread to the public is managed by the best PR agency in Delhi NCR. The PR firm conceives, produces and manages the unpaid messages to the public via media on behalf of client; with the intention of changing the action of the public by influencing their opinions.

Concept of PR agency in India is wide. Professional PR agencies not only build the reputation of your brand but also help to manage any crisis of the business. The primary role of the PR agencies is to help the businesses manage with brand communication and campaigns.

Best PR agency in Delhi NCR, boosts the credibility of the organization as it operates through oodles of trusted intermediaries. These intermediaries communicate to a certain audience that looks to them to filter out all the nonsense.

The structure of PR agency varies from firm to firm. Organizational structure can have impact on communication because of reporting structure and flow of information in the organization.

Good PR agency adapts itself to the changing consumer and builds its structure accordingly. Most of the PR teams consist of collection of executive level leaders; who set the policies and a hierarch beneath to create and distribute content.

• Executives: the executive level is led by the Director, Chief Officer or Manager for Public relations. This level is responsible for reputation of the brand, the overall public statements and or targets and strategic policies; that will be executed.
• Middle management: This level is responsible for individual areas of communication. This level is responsible for ensuring the output of their departments and supports the strategies set in place by the first level.
• Individual contributors: These are the people, who work to create content and programs; that will communicate captivating and positive messages about the company to the general public. The level includes roles of PR analysts, technical writers, social media specialists and other public relations goals. In this level the material used for releases and conferences is crafted.

PR agency transpires various functions for creating and maintaining a positive brand image and strong relationship with the target audience.  The main function or the role of PR agency is to promote the brand by using editorial content appearing on magazines, newspapers, news channels, blogs, websites and TV programs.

Other functions include:

·         Analyzing, anticipating and interpreting the public opinion and attitudes of the public towards the brand and drafting strategies; that use free or earned media to influence them.

·         Drafting strategies to support every campaign and move of the brand via editorial content

·         Writing and distributing press releases

·         Planning and executing special public outreach and media relation events

·         Web content writing

·         Handling the social media presence of the brand and responding to public reviews